It’s true! My last job in New York was as Studio Director for Brand Bureau. When I started, I was one strategist in a loose team of maybe four or five , splitting projects with the award-winning main studio AvroKO and working out of the back room.

By the time I left less than three years later, I was leading a studio of twenty-five architects, interior designers, graphic designers and strategists out of a separate office with our own client list that included Starbucks, Barnes & Noble, Panera Bread, Royal Caribbean and Burger King. I learned how to read and write contracts, pitch and land new business, while building and growing a team.

It’s also where I learned I have a knack for naming, which led to my launching my naming consultancy, RHYMES WITH AMY, in 2016.